Our Process
Pre-Production
Discovery
We learn everything there is to know about your company, target market, call-to-action and brand style / personality.
Concepting
We look for overall concepts and themes to apply to form a cohesive story that compels your viewers to action.
Scripting
We take your brand's tone and personality to write the script, which we refine using your feedback until it's perfect.
Voiceover
We find the perfect voice talent for your video, utilizing our go-to roster or opening up an audition for talent.
Production
Storyboarding
We take our script and create frame-by-frame pencil sketches to show you how the story will be portrayed visually.
Illustration
After creating 2-3 style frames and getting approval, we illustrate all of the visual assets to be used in the video.
Animation
This is where your video comes to life! We put everything in motion using the storyboard, voiceover and illustrations.
Sound Design
Once the animation is finished and approved, we add the icing on the cake -- background music and sound effects.
Post-Production
Hosting
A personalized video player, post-video CTA, email address turnstyle, in-depth analytics and a whole lot more.
Integration
We help integrate the video into your marketing automation platform to ensure you have the right data at the right time.
A/B
Split Testing
We find what works best by split testing video lengths, thumbnails and content to optimize your conversion rate.
Iteration
Based on our engagement and split testing data, we continue to tweak the video to optimize viewer conversion.