At LaunchSpark, we talk with our clients at length about the production process (obviously), and about the post-production process (hosting, analytics, iterations, etc). But before we get that far, it's imperative that we understand them better through an initial discovery session; before even contacting a video agency, it's critical to understand...
The first step in working with our clients is the discovery session, where we learn all about them – their value proposition, their customer archetypes, the benefits they provide to customers, etc. – so that we can create the most relevant and effective messaging when putting together their video. One...
With lots of video content being created and attention spans dropping, getting viewers immersed in your explainer video is the name of the game. You need them to watch your video, understand your message, and trust you if you want them to contact you, sign up for a free trial,...
As of today (September 17th, 2014), app developers will be able to add app preview videos to help them stand out in the crowded iOS app store. This seems like a natural evolution, given the explosion of business video to help potential customers increase their understanding of exactly how software,...